Advertising is the strongest tool to display your message around. If you are a newcomer to exhibitions and you still want to advertise effectively in this bad economy, it is still workable. All you need to do is  play your cards wisely. We live in the world of advertisement where you are bombarded with hundreds of messages every day. Competition has increased among the brands and available choices. Now it has become survival of the fittest. Either you get noticed or you are history. How would you survive through this cut throat competition? Before jumping into tradeshow and exhibiting your products, answer a very simple question. Is it worth participating?

Participating in Exhibitions- Once you have a clear picture of your ROI coming from tradeshow and you are confident enough to generate maximum leads. Then go for it. Your goal should be turning prospectives into actual consumers. Do thorough research of how exhibitions work? Why companies advertise in tradeshows? What equipment they use? How they do it? What are pros and cons? And what strategies to adopt to make it a successful tradeshow booth?

What Displays to Consider?-  Exhibitions are vital for companies’ success. You reach out to hundreds of people. You get this golden chance to come face to face with them but will you be able to attract traffic to your booth and will you be able to convince them to pay attention to your message? This is crucial. While exhibiting your products and services, ComEx Display will always suggest to choose right exhibition equipment for your success. There are modular displays, custom built displays and portable displays around. These equipments make a big difference in actualizing your marketing strategies. We would recommend to go with portable banner stands.

Portable Banner Stands-  Banner stands are the most effective medium of display. They are lightweight, durable , stylish in appearance and have enough room for graphics display. There are different shapes and styles of banner stands. Different materials are used to suit customer requirements. You can browse through retractable banner stands/ pull-up banner stands/ roll up banners,L banner stands, X banner stands, telescopic and tension banner stands. Earlier companies used to invest heavily on enormous size banner stands which were inconvenient to display, mantle, dismantle and move. Now these portable banner stands have allowed users to move around easily from one exhibition to other. They are easily portable and most of the time doesn’t even require tools to assemble. Retractable banners are easily erected and when not in use the graphic rolls in nicely into the base for protection. These modern Exhibition displays have made life easy and allowed maximum portrayal which is cost effective and requires no labour.

Graphics- Only investing in banner stands is not enough if you don’t get your message across the hall. The most important factor is to hire a good graphic designer who can develop alluring graphics for your banner stands. There are some rules while designing graphics. Your goal should be to capture audience with your words, logo and graphics. Avoid cluttered graphics where too much is happening in one place. Your advertising message should be concise and clear. Confusing messages will make prospective customers go away. As I said emphasis on being different. Your goal is not only to survive rather stand out from the rest. So have an eye catching display. ComEx graphic designers can help you achieve alluring graphics. We display what people want to see and retain. Our graphic designers are best at what they do.

Packing-When you order your banner stands, always check with your supplier what packing material they are using. How many layers are there, as you are buying portable re usable banner stands. So durable packing must be your prime choice. Discuss in advance what kind of packing you require for your portable exhibition display. Either you want in simple oxford bag packing or aluminum case for more protection. And to make sure it is not damaged in shipping , there should be exterior carton packing for extra protection.

Other products to compliment – No doubt Banner stands are best displays in exhibition, tradeshows and P.O.S, but it is alone not enough to have an impressive display. You should consider complimenting it with pop up displays, literature racks/ brochure display stands, promotional counters, crowd control barriers, X banner stands, L banner stands etc.

Play with lights - Lights are as important as products themselves. Decide how to design your booth at exhibition. Which areas you want to emphasize? Where you require more light? Use pop up halogen lights and banner stands halogen lights for emphasizing your new products or messages.

Best of luck for your next exhibition display!

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ComEx Exhibition Display Advisor

For any exhibition hiring a consultant can be beneficial. ComEx display is a professional trade show portable display supplier and consultant. We are always at your service to make your exhibition display a success. We supply all kinds of portable displays from X banner stands,L banner stands, Retractable banners, Pop up stands, Promotional counter, Brochure displays, outdoor banners, crowd control barriers etc according to your requirements. Our professionals can design your exhibition booth and recommend useful tips for success